How To Use Local Business Strategies To Attract Customers

For any small local business, the best way to get new customers is to establish an online presence. A website would be the foundation of your presence online. However producing a website alone is not sufficient. The website itself should be planned with its purpose in mind.

That purpose would be to provide:

  • A place to present your business and the products or services that it offers, online to consumers.
  • A way to brand your business to make it more recognizable to consumers.
  • A means to develop trust and confidence in your business.
  • A place to offer valuable content.
  • A method for capturing contact details of prospective customers.

It is of little use having a pretty website if nobody visits that site. The aim should be in the first place to attract as many people as possible to the web site, to interest them once they arrive and then entice them to leave contact details (e.g. name and email address) usually in return for some valuable information, gift or free or discounted service. Relevant local business strategies and general internet marketing tactics should be employed when designing the website. It should contain high quality, relevant content.

By focusing on offering value to prospective customers you can help establish a positive reputation. You must develop the consumers trust in your business. By being open and upfront and offering great value, with no strings attached, prospective customers will have confidence in your products and services and be more willing to buy from you. Provided that you are offering real value, over-deliver on your promises and don’t rip the customer off then you will have every chance to convert the new customer into a repeat client.

In order to initially attract customers you need to use SEO tactics (Search Engine Optimization). Emphasize keywords that prospects would normally be looking for in search engines like Google, Yahoo and Bing.

Integration with social media sites such as Facebook, Twitter, YouTube and LinkedIn also provides a great opportunity to get the word out to people sharing related interests and to draw them into your website and then in turn, your business.

It is vital that your business is proactive in providing a prominent presence in the local community. By producing a well-designed, content rich and interactive website, driving targeted traffic to it and then obtaining contact information which enables future follow-up, your small local business will have every chance to compete successfully with your competition and flourish, even in the current harsh economic climate.